DMZ 평화안보 관광동기와 관광가치가 관광만족도에 미치는 영향에 관한 연구

Abstract

This study conducted a theoretical review of tourism satisfaction for DMZ tourism development and an empirical study targeting tourists. Through the study, we will analyze variables related to DMZ tourism to identify factors that can improve tourism satisfaction and suggest ways to preserve the natural ecosystem and use it as a global peace tourism and ecotourism destination that improves the status of the DMZ as an international and peaceful tourist destination. In order to conduct empirical research, based on previous studies, emotions felt through tourism, tourism service quality, and tourism field experience were composed of independent variables, and tourism motivation and tourism value were composed of parameters. A hypothesis was derived to understand the relationship between tourism emotion and tourism service quality on tourism motivation and tourism value, and the relationship between tourism motivation and tourism value on tourism satisfaction, and a research model was established based on this. It is necessary to promote DMZ peace zone, preserve the ecosystem, register as a World Heritage Site, develop various tourism contents in the DMZ region, develop service quality as a world tourist destination, discover and promote attractive values, and provide attention and institutional support from the government and local communities. In addition, active efforts will be needed to increase tourism satisfaction of domestic and foreign tourists by establishing a DMZ tourism brand development strategy.