Abstract
Purpose - The purpose of this study is to analyze the multi-destination travel pattern of foreign tourists visiting the DMZ, and compare the patterns between package tourists and FIT(free independent tourists). Design, data, and methodology -Using foreign tourist survey data, 901 tourists who visited the DMZ from 2014 to 2017 were analyzed. The demographic characteristics of package tourists and FIT were compared by applying chi-square tests. The multi-destination travel patterns were examined by using association rule mining, one of the data mining techniques. Result - The association rule mining showed that compared to package tourists, FIT visited more diverse tourist attractions in its itinerary. In particular, FIT visited historical tourist attractions and other trendy tourist attractions such as Gangnam stations. Conclusions - The study analyzed the spatial relationship between DMZ and other tourist attractions, suggesting implications for the utilization of DMZ resources and the development of linked tourism resources.
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