Abstract

Diversity is a phenomenon that, due to increasing globalization, appears ever more frequently in all areas of human activity and performance, including the labor market and working teams. In light of these changes, this article aims to identify and evaluate the practice of diversity management as a factor of the sustainability of competitive advantage with regard to the examined factors of diversity. The results were obtained through primary analysis via a questionnaire survey at 549 Czech companies. The results indicate that there is a statistical dependence between the application of diversity management and the commercial sector in which the organization operates and the size of the organization. Organizations identified the following as the most significant benefits of the application of diversity management: retention of key employees (43.9%), improved motivation and performance of existing employees (39.3%), and improvement to the actual atmosphere in the workplace (33.9%). One recommendation for organizations is to focus more on this current topic, as the lack of a qualified workforce is becoming more pronounced. In this regard, it will also be necessary to devote sufficient attention to groups of potential workers who have hitherto been overlooked. The application of diversity management can be a successful tool to gain a competitive advantage in managing human resources.

Highlights

  • This article focuses on areas of the labor market and commercial sectors that most frequently exhibit employee diversity

  • Diversity can provide the basis for competitive advantage, and diversity management is, becoming an important approach in human resource management [3,4,5,6,7]

  • The analysis has indicated that primarily organizations in the tertiary sector (65.8%) that applied diversity management (DM) had all the information about DM, whereas 22.7% of small organizations that applied DM indicated that they lacked information about an everyday experience with matters relating to DM

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Summary

Introduction

This article focuses on areas of the labor market and commercial sectors that most frequently exhibit employee diversity. Managing Employee Diversity As a Vital Resource, diversity is “otherness or those human qualities that are different from our own and outside the groups to which we belong, yet present in other individuals and groups”. Diversity is a social phenomenon very closely related to globalization [1,2]. Employee diversity subsequently supports creativity and a capacity for innovation within teams at the organizational level, and yet diversity influences the labor market as well. Diversity can provide the basis for competitive advantage, and diversity management is, becoming an important approach in human resource management [3,4,5,6,7]. Diversity criteria are generally considered to include age, gender, ethnicity and nationality, religion, and disability [8,9]

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