Abstract
Coworking spaces emerged as a new type of shared workspace for entrepreneurs and mobile knowledge workers but significant differences exist among coworking spaces. For instance, coworking in corporate franchise occupied with thousands of members and coworking in independent operators with relatively small group of coworkers offers vastly different experience. We examine the differences of coworking spaces based on users’ perceptions of coworking spaces collected from online customer reviews. This paper uses a novel research method, comparative keyword analysis, and finds strong evidence that operation types of coworking spaces are closely related to the differences in members’ coworking experiences. Specifically, we find that independent coworking space are salient for its positive review mentioning the keyword ‘entrepreneur’.
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