Diversity and Communication in Virtual Project Teams

Abstract

Introduction: Virtual teams, especially project teams, increasingly rely on computer-mediated communication for interaction when collaborating and completing their tasks. Team members represent various cultures, occupations, and industries. Virtual teams often use English as a business lingua franca in communication. This study investigates critical factors related to virtual project teams that influence computer-mediated communication. Research questions: 1. How is diversity in video meetings experienced by the members of multidisciplinary and multicultural project teams? 2. Do differences in team members' occupational or industrial backgrounds show in their opinions on video meetings? Literature review: The effectiveness of communication has been identified as playing a critical role in the success of virtual projects. Diversity, whether disciplinary or cultural, enriches teamwork by bringing different viewpoints to discussions. On the other hand, diversity can also set some challenges for communicating these viewpoints. Research methodology: Mixed methods were used to analyze data obtained from 104 responses to an online survey. Spearman's correlation coefficient and Kruskall-Wallis nonparametric tests were used for statistical analysis, and open comments were analyzed using thematic content analysis. Results and conclusion: The findings show that linguistic, cultural, and occupational diversity facilitates communication in virtual project team meetings. In addition, applying appropriate features of video meeting tools in different stages of project teamwork leads to better communication in virtual teams. A high level of English proficiency is not required, but clear communication rules are essential. In addition, some occupational or industry-specific differences in opinions on communication could be identified.