Diversification strategy in Dealing the Development of the world coffee products (Study On Coffee And Cacao Research Centers Indonesia/ICCRI )

Abstract

Indonesian Coffee and Cocoa Research Institute (ICCRI) is a institution that Conducting research to obtain technological innovation in the field of cultivation and processing of coffee and cocoa products. ICCRI has an Experimental Garden and Office Area of 380 ha, consisting of arabica coffee experimental garden (KP Andungsari height of 100-1,200 m asl), robusta coffee and cocoa (KP Kaliwining and KP Sumberasin 45-550 m above sea level). The laboratory has an area of 2,365 m2 with equipment of 850 units. Consisting of Plant Breeding Laboratory, Soil Physics Laboratory, Soil Chemistry and Soil Biology, Tissue Culture Laboratory, Agricultural Mechanization Laboratory, Product Processing Laboratory, Quality Control Laboratory, Information Center and Training. The purpose of this research is to provide an overview of diversification by Indonesian Coffee and Cocoa Research Institute (ICCRI) to further develop coffee production business in Indonesia. Analysis data used in this study is discriptive analysis to describe holisticly and also SWOT analysis to discribe deeply strength weakness opportunity and threat to make strategy to improve the performance. The result of the research show that needed a diversification business conducted in the form of internal deverifikation by doing research to get a better quality coffee plant, quality and have high competitiveness at national and international level. The resulting coffee plant is also resistant to plant diseases, more fruiting, better fruit quality. Deverification is also carried out by performing aoutonomous fund with the establishment of Coffe and Cocoa science techno park which is also intended to disseminate the results and activities of ICCRI to the community.