Diversification of the linguistic and cultural paradigm in the philosophical dimension of modernity

Abstract

The purpose of the article is to diversification of the linguistic and cultural paradigm in the philosophical dimension of modernity. The cultural transformations of irony term reveal the genesis of its’ philosophical content. The classical metaphysics understood irony as methodological strategy of knowledge acquiring, but modern and postmodern modality philosophy underlines its’ human measured content. Non classical interpretation of ironical discourse denies the overpower of logo centrism and rehabilitates the direct human feelings sphere. During the process of total semiotic reformation of culture irony looses the destructive potential, becomes the therapeutically procedure and deep quotation, representing the inter textuality of culture, but denies the possibility to prove ontological authentity or creative originality.