Abstract
This quantitative descriptive study examined the diversification of asparagus exports in Peru using the Herfindahl-Hirschman Index (HHI). The results show a clear dominance of the United States as the main export destination, although there was an annual decrease of 6.7% in 2022. The HHI revealed a growing trend towards greater market concentration in Peruvian asparagus exports. At the company level, despite a general decrease in the number of exporting companies, significant growth was observed in some of them, such as Agrícola Cerro Prieto and Agrovision. Based on these results, it is recommended that Peruvian companies seek further diversification of their export markets to minimize dependence on a single market and develop adaptable and resilient business strategies to cope with a constantly evolving market.
 
 Received: 17 December 2023 / Accepted: 27 February 2024 / Published: 5 March 2024
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