Abstract
Feminist activists in the 1990s used fax machines to disseminate crucial resources for media activism against domestic violence. This article analyzes how a particular feminist organization, with the help of a public relations agency, sought to transform media coverage of domestic violence by building a feminist media infrastructure that linked organizations across the United States through newsletter distribution, illuminating the constitutive relationship among social movement organizations, networking capabilities, and activist media process at that time. To evaluate this relationship, the study focuses on the specific media strategies feminists developed to respond to the high-profile O. J. Simpson gender violence case and its race-based dimensions, and to the antifeminist backlash upsurge in the 1990s.
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