Abstract
The article proposes a methodological scheme, on the one hand, describing the process of the formation of a new reality, which can later be constituted as an object (cognition or ideal), on the other hand, including logical “stops” interpreted as schemes, concepts and metaphors. The author presents a point of view on the distinction between the scheme and the concept of A. P. Ogurtsov, as well as his study of the development of metaphor in political discourse. On the material of the reconstruction of Plato's “Feast” and some statements of philosophers, the concepts of schema, concept and metaphor are characterized. It is argued that within the framework of the Aristotelian and Cartesian traditions of thinking, metaphors can be eliminated, and in creativity they are an integral element of any work.
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