Distinctive Features of the Usage of Argumentative Strategies and Techniques in Political Discourse (on the Materials of French and Georgian Languages)

Abstract

In our article we have studied the argumentation phenomenon as one of the basic branches of the communicative linguistics. Namely, we have researched particular features of usage of argumentative strategies and techniques in Georgian and French political discourses. The research was performed on the discourses enunciated by the former president of France - Nikolas Sarkozy and the president of Georgia – Mikheil Saakashvili in the electoral campaign before the wide audience for persuading of the electorate where we have analyzed by means of the comparative methodology the argumentative strategies and techniques most clearly expressing the argumentative specification of their discourses. These are: value argument, authority argument, parallel syntax constructions, strategy of the personality identifying, metaphor, strategy aimed at different orientations. We have also tried to determine the impact of different socio-cultural environment on the construction of argumentative discourse in terms of choice of argumentative strategies and techniques.