Dissemination of agricultural knowledge using a collaborative multidisciplinary co-creation platform: a case study

Abstract

ABSTRACT This work defines a framework for agricultural learning based on university-led collaborative co-creation vehicles such as multidisciplinary innovation platforms. This work compares the scope of dissemination and learning strategies of European research projects with the use of an innovation and co-creation training platform boasting an attractive central theme that integrates different online activities, social media, webinars, podcasts, slack channel, online courses and, after COVID-19, face-to-face field days. The materials to be disseminated are created and transmitted by farmers, technicians, researchers, … The farmer is linked to a platform of a current topic, which involves coordination from the university, with no commercial aspects and free for users. The platform, after 3 years in operation, has more than 90,000 annual views from 10 countries. Comparing with the best answer in research project dissemination, the platform has 94%, 25% and 50% more users in LinkedIn, Facebook and Instagram, respectively. Users value the usefulness of the webinars and blog. With these results, we want to show agricultural communicators and dissemination agents of research projects, that there are more efficient ways of dissemination, not only social media or conferences focused only on project results.