Dissemination and Assessment of the Methods and Tools of Strategic Decision Among the Large Companies of the A.M.B.

Abstract

The strategic decision processes allow companies to evaluate different alternatives of strategies to implement to achieve a competitive advantage, based on internal and external conditions to the organization. The present study sought to identify the methods and tools to support the strategic decision processes with greater dissemination and assessment among the large companies of the Metropolitan Area of Bucaramanga (Colombia) between 2013 and 2017, for which a bibliographic review was carried out in the Scopus, Science Direct and Google Scholar databases and 58 companies were surveyed, out of a population of 186, managing to exceed the sample for a margin of error of 10% and a confidence level of 90%. The study allowed to identify 35 methods and tools to support the strategic decision processes widely disclosed in the literature, of which 5 adopted by 50% or more of the companies studied are detected, evidencing a lag in the adoption of novel methods and tools. Likewise, the 4 most valued methods and tools were identified for their contribution to the strategic decision processes and the 5 with the greatest dissemination and assessment among the companies studied. The results of the study allow the academy to reflect on the updating of their curricula around the subject and the business sector to identify opportunities to use innovative methods and tools valued for their contribution to strategic decision-making processes.