Disseminating Energy Efficient Clothing Information: A Comparison of Two Methods

Abstract

As energy conservation practices have become commonplace, publications regarding energy efficient clothing are increasingly available. This study focused on the effect of the method of dissemination of energy efficient clothing information on knowledge, attitudes and behavior. A booklet and a slidetape program were the experimental treatments designed for this study. One-way analysis of variance and Newman-Keuls follow-up procedures were used to examine the differences between two treatment groups and a control group on the knowledge, attitudes and behavior variables. Results indicated that knowledge of energy efficient clothing was higher among subjects exposed to either print or visual material than among those who were not. No differences were found in energy conservation attitudes and few differences were found in behavior change between the three groups.