DISSECTING THE GLOCALIZATION OF CHINESE REALITY TV SHOWS

Abstract

In recent years, the Chinese media has grown vastly with the country’s interest in the investment in the developing countries as the relationship with these countries become, so as the influence of Chinese culture towards the nations through the ever-growing Chinese media. Since the implementation of significant projects in Africa, Caribbean and Asia countries by Chinese government, the Chinese media have been characterized in localizing their T.V. contents to compete with the host countries and stretching their sense of soft power to these nations. Although they have faced significant challenges in terms of cultural difference, and technological development, the Chinese reality T.V. shows have continued to be part of the regular host countries' T.V. program diet while facing fierce standpoint from the initial global dominant media in these markets. Therefore, this paper analyses these trends in focus on the Chinese reality T.V. shows that have hit the host countries' market as well as the motivation of their evolution. The article traces the extent of these strategies to be leveraged on by states to balance their local production and foster cordial relation with China. It is imperative to smidgeon the development of this crucial phenomenon in the ontological perspective of the internationalization and marketization of products. The article addresses these issues by drawing attention from different players in this conspicuous field.