Abstract
While the competition between incumbent and disruptor has been well documented, the competition among disruptors is less well understood. This study aims to identify factors influenced the competitiveness of a disruptive online service innovation when there is a competition among disruptors. Focusing on the 3rd-party online payment, authors conducted a case study by interviewing 20 key figures in this field and reviewing a variety of published information resources. Findings indicate that the variations in competitiveness arise from three sources: 1) competition basis; 2) competition environment; 3) competition strategy. Important factors within these categories include the service's performance on security and availability, the regulations limited the business scope, the interrelationship with the members in the value network, and the strategies to build and protect the market share.
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