Abstract
A characterization of innovation for companies that are already entering or entering the market shows a dynamic movement in a circular movement that, both can generate new organizations and create a new market for existing organizations, or eliminate them, concretizing or process of creative destruction. The paper approach was directed to the concept of disruptive innovation and its characterization in popular health clinics. A research, multi-method, exploratory and descriptive was carried out through structured interviews, using as a method to analyze lexicometry and its modalities. From data analysis, it was identified that popular clinics have disruptive potential.
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