Abstract
The low-income market has become the focus of many companies since the economic growth of emerging countries has been highlighted nationally and internationally. Thus, the development of innovations for this segment has also become a central issue in academia and management. Literature on disruptive innovation presents assumptions that justify its analysis in light of the low-income market. Thus, this article analyzes the concept of disruptive innovation in this market. For this purpose, the article is divided into two parts: the first focuses on a theoretical review of disruptive innovation, whilst the second presents a review of national publications dealing with this concept. The national literature review shows that few studies have been concerned with addressing these concepts in Business Administration and Marketing, especially considering aspects of the low-income context.
Highlights
The need for business growth combined with global integration strategies reflects potential interest in low-income classes, known internationally as the bottom of the pyramid (BOP)
Considering increasing interest in research on low incomes and innovation, as well as highlighting the importance ofestablishing epistemological limits about the definitions of the themes (Brem & Wolfram, 2014; Nogami & Pacagnan, 2011), this article seeks to fill a theoretical gap about the uses of the disruptive innovation concept in the context of the BOP, in national publications
Identify if companies focused on Brazilian social classes A and B have promoted some kind of disruptive innovation in the low-income market
Summary
The need for business growth combined with global integration strategies reflects potential interest in low-income classes, known internationally as the bottom of the pyramid (BOP). It has not been developed with a focus on the BOP, disruptive innovation has characteristics and premises adherent to the environment found in the low-income market.
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
