Abstract
Bethlehem Steel quit making steel in 1995 in its Pennsylvania hometown. By 1998, it had shut down its coke furnaces and sold its last two steel-related businesses at the 1,800-acre Lehigh Valley complex. Seven hundred executives were left to dismantle and dispose of the silent mills and cold furnaces, while former employees and city businesses coped with the reality of unemployment and bankruptcy. Curtis H. (Hank) Barnette, chairman and CEO, knows that it would be easy to just walk away from the company he'd shepherded, but also that walking away wouldn't be in keeping with Bethlehem Steel's four-point mission: to increase shareholder value, serve customers, establish partnerships among employees, and be a good citizen. Barnette has assets to work with: the land, historical artifacts, town, buildings, goodwill he'd spent a large part of his life creating, and the people. This case chronicles the story of Barnette and his team as they work to lay Bethlehem Steel to rest and to leave the land it had occupied better off. Excerpt UVA-BC-0226 Rev. Oct. 2, 2019 Disruption, Transformation, Rebirth: Steel Production Ends in Bethlehem, Pennsylvania Pennsylvania is the one state that built the other forty-nine. —Governor Tom Ridge, 1997 . . .
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
