Abstract
ABSTRACT Online gamers represent themselves virtually through their in-game avatar, providing opportunities for connection and self-expression. Prior research indicates associations between aspects of the user-avatar bond (UAB) and more intensive gaming involvement. However, experiences may vary based on individual differences like sexual minority status (i.e. LGBTIQ+), warranting further investigation. Thus, the present study examined whether UAB profiles varied for heterosexual versus non-heterosexual gamers, to elucidate potential discrepancies in avatar engagement and gaming experiences related to sexual orientation. The study comprised an Australian community sample of 488 players (48.2% women, 73.3% heterosexual, Mage = 31.6 years) of Massive Multiplayer Online games. An online survey assessed demographic characteristics, user-avatar bond (UAB), and disordered gaming – which was additionally measured after six months (n = 270). Latent profile analysis revealed the presence of four UAB profiles: Compensated, Differentiated, Identified, and Moderate gamers. There was no association between one’s UAB profile and their sexual orientation. No interaction was observed between sexual orientation, UAB profile, and disordered gaming behaviour. However, differentiated gamers (characterised by weaker UAB connection) displayed significantly lower disordered gaming scores cross-sectionally and longitudinally. Findings highlight variations in how heterosexual and non-heterosexual identifying gamers connect with their gaming avatar, cautioning definitive and stereotypical assumptions.
Published Version
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