Abstract
Disney has always held a prominent position in the entertainment and movie industry, boasting a rich history of development. The success of this company can be attributed not only to its creative films and cartoons but also to the exceptional management strategies employed by its managers. The strategies and style of management play pivotal roles in Disney's accomplishments. Michael Eisner, as a Disney CEO, has been a subject of controversy among the general public. While some view him as the savior of Disney and its greatest manager, others contend that he tarnished the brand's reputation. This study aims to conduct an analysis of the strengths and weaknesses of the key management strategies employed by Disney's CEOs, with a focus on Michael Eisner. Through the collection, compilation, and qualitative analysis of data and information gathered from various sources on the internet, this paper endeavors to explore both the achievements and failures of Michael Eisner's approach to business management. It becomes evident that Eisner played a role in revitalizing Disney, but his mismanagement also gave rise to several subsequent problems.
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