Abstract
Amusement parks occurred in Europe and North American as early as in 19 century (Clave and Clarke, 2007). Theme park in China is relatively new. Not until 1989, first attraction development, the Splendid China, was established in Shenzhen (Ap, 2008). However, witnessed the rapid economic development in China in the past decades, Chinese consumers rapidly and significantly raised their leisure expenditure, one of key growth area is to attend theme park (Martin, et al., 2018). The theme park collects recreational entertainment, leisure activities, and seeking excitement into one entity, often preferred by visitors as one stop vacation-taking place. More important, theme park is often a center for cultural manifestation, responsiveness, and appreciation, and these attributes are often associated with the place where it is built. The purpose of this manuscript was to understand the cultural and psychological demands for the Disney Shanghai Park in China. A Triangulation method of Critical Analysis, Word Cloud, and Thematic Content Analysis was used. Two data points were analyzed: Hotel Comments and Park Remarks. The common thread through the Shanghai data was group processes and decisions that relate to the development of the group. Keywords : Theme Park, Hotel Evaluation, Culture, TripAdvisor, Word Cloud DOI: 10.7176/JTHS/47-03 Publication date: February 29 th 2020
Highlights
The China today is a country inherited a rich history of more than five-thousand years
Background of Shanghai Disney Park The primary characteristic of Shanghai/Disney area has a perspective related to the past, but has a progressive trendy approach to the future
The following data bases were reviewed to try to determine the best source of information: Booking.com, Kayak, Priceline, Hotels.com, Hotels Combined, Expedia, Agoda, TripAdvisor, Trivago, and Google (Hsu, et al, 2012; Mayzlin, 2014)
Summary
The China today is a country inherited a rich history of more than five-thousand years. Every regions has its local cultural basis, which is, reflected in the food, leisure pursuits, beliefs, and desires (Kwon, 2012; Zhang, et al 2019) Today, the way this ancient culture has adapted to new social trends adds to the complexity (Martinstaff, 2015; Wang, et al, 2019). China has an ancient culture and it is mirrored on Chinese leisure consumption and participation Additional to this cultural influence is the adapting to new technology, while holding on to the traditional mores, especially those of a particular region (Chancellor, et al, 2011). Disney is in the development of fantasy, romance, and adventure, and the elaboration of new stories for a new cultural perspective This does not suggest that the Shanghai is not modernizing or branching out to add the new approach to the entertainment product, but it still has a strong relation to the cultural past. It must be further emphasized that the primary audience is one related to families
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