Abstract
This study examines the different types of supportive messages posted on a forum at online Healthcare communities (OHCs), which facilitate user self-efficacy and response-efficacy and an issue of how such informational messages encourage users to enhance their health resilience via goal-setting for health improvement. We theorize that self-efficacy-oriented messages affect helpfulness, focusing on the efficiency of the implementation, while response-efficacy-oriented messages influence the relationships among helpfulness, goal-settings, and health resilience based on the outcome expectancy. Using a computer assisted approach which allows for the directed content analysis, we test a conceptual model with the text-data collected from an OHC.
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