Abstract
By conducting a case study on eight large family firms, the aim of this article is to identify push and pull factors motivating family firms to internationalize and how they relate to decision-makers’ risk taking. We identified different types of internationalizing family firms. While some are pushed towards international markets by competition and put at risk the stock of affect-related value that the family has invested in the firm (socioemotional wealth), others face a “mixed gamble” of push and pull factors especially when they are led by non-family managers.
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