Abstract
With the continuous development of traditional media in China, talents in the media industry continue to emerge, and the continuous updating and upgrading of media accelerate the rapid integration of media carriers, making the birth of " Fusion Media”. With the rapid update and iteration of financial media, it can be widely disseminated and applied. While the traditional media industry is impacted by financial media, it also faces new challenges and opportunities. Therefore, in the rapid development of the media industry, traditional media needs to innovate the old communication mode and content. Broadcasting and hosting professionals as the link and bridge between the masses and the media, such changes also put forward more stringent requirements on the professional ability of broadcasting and hosting professionals, and the form and content of the work has become more diversified. Hence, in order to cope with the advent of the fusion media era, it is also important to improve one's professionalism and practical skills. How can these competencies be further enhanced to meet the needs of today's media industry and the public, and what are some examples of successful transformations in the media industry? To address these questions, this paper first analyses the changes in the broadcasting industry in the context of media convergence, and then further explores the competencies that broadcasting professionals need to possess in the era of "Fusion Media". Recommendations are also provided correspondingly in the last section of this paper as well.
Highlights
In the age of fusion media, where traditional media and the self-publishing industry are constantly evolving, the masses have more diverse ways of accessing fresh information
The integration of traditional media and self-media is a necessary path for the development of media, and the integration between media can promote the dissemination of information to become diversified
As society develops and technology advances, the media industry is growing, and this environment has created a need for a large number of broadcasting and hosting professionals
Summary
In the age of fusion media, where traditional media and the self-publishing industry are constantly evolving, the masses have more diverse ways of accessing fresh information. In the face of this situation, the traditional media industry, such as newspapers and TV stations, is experiencing a decline within the audience. In response to this situation, many newspapers and TV stations have optimized and transformed their formats. With the advent of the era of fusion media, the delivery channels of the media and the way the masses access information are undergoing great reform and innovation. The study of how to transform and develop the talents of broadcasting and hosting professionals in the era of fusion media will become a new idea for universities to provide education and teaching for students of broadcasting and hosting arts
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
