Discussion on Sharing Bicycle Users' Parking Behavior with Planned Behavior Theory

Abstract

In recent years, bicycle sharing has sprung up on a large scale in China, which has solved the last kilometer travel problem. A large number of sharing bicycles appear in the market in a short period of time, but the relevant management regulations have not kept up with that, resulting in a series of problems. By making rules and government measures, the problem of disorderly stopping and displacing can be solved to a certain extent, but the root cause of the disorder cannot be found. Therefore, this paper tries to use the theory of planned behavior, through the way of questionnaire survey to examine the parking behavior of users, and explore the factors that affect the parking behavior of users and their relationships. The conclusion is that respondents' parking behavior was directly influenced by the parking behavioral intention and perceived behavioral control, while the parking behavioral intention was influenced by the subjective norm, attitudes and perceived behavioral control. Meanwhile, the attitude was influenced by subjective norm and perceived behavioral control.