Abstract
The purpose pf this study is to present Discussion on Mining big data on consumer views for market-driven products. Methodology: Methods of systematization, generalization and synthesis: to carry out the research overview, the theoretical basis of the thesis;Analytical, statistical, and comparative methods: to analyze and evaluate the results of the application model to identify the customer's point of view. The results hence include:A reasoning system for using large databases of customer views to improve product quality and adjust business advertising strategies. This has not been fully and clearly shown in many studies in Vietnam so far.
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