Abstract

Product development is the basis for business survival and development, whereas market research is the basis for product development. Market research is a huge system and only with the complete market research can the follow-up of product development be carried out. Therefore, the research on market research system is very necessary. For business decision makers, making clear the market research system for product development helps them understand the market, identify the market and make effective decisions for product development; similarly, only with a decided market research system can investigators’ market analysis and research stay focused on the subject and provide accurate information for product development.

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