Abstract

The research discusses the impact of Douyin, a popular social media, on the pressure of female hair removal behavior. It opens with an introduction to the Douyin platform and the characteristics of its pushing mechanism, including personalized content recommendations and homogenized content with big data. The author summarizes and analyzes the results of eighty questionnaires administered to female users of Douyin, taking into account the status of women as aesthetic objects in Chinese history and the evolution of beauty standards.

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