Abstract
Effective leadership is one of the most important key factors for organization success and long-term development. The purpose of this paper is to provide a new perspective for improving leadership skills through analyzing charismatic leadership. It firstly introduces the concept of charismatic leadership, and then briefly reviews of Jobs and his leadership art in Apple ltd, based on the above, it makes an analysis of key elements of charismatic leadership. The finding of this study reveals that four primary excellence traits which distinguish these leaders from other ordinary ones: excellent eloquences, persistence, perfectionism pursuer and self-confidence. The findings of this study has significant contribution to the body of knowledge in leadership theory, as well as practical implication to the management of a small and medium sized company (SME) especially in the area of organizational leadership influences organizational performance a lot.
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