Abstract

Design innovation is a core part of the national creativity. ICSID defines that the industrial design is kind of creative activity and aims to build multi-aspect quality for articles, processes, services and the system constituted by them in the entire life cycle. Industrial structure refers to the link and proportional relation between all industries and their compositions, which is a key determinant of economic growth mode, and a significant symbol of measuring the development level of national economy and reflecting the overall quality of national economy. Therefore, the design innovation constitutes an important support to speed up the transformation of economic growth mode, promote the optimization and upgrading of industrial structure, improve international competitiveness, and step up economic development. In this paper, the interactive relationship between the development of design industry and industrial structure is discussed, from the internal mechanism and ways of the design to influence the upgrading of industrial structure, the impact of the industrial structure upgrading on design; and then the constraints of the traditional Chinese industrial structure on design development, and finally opportunities brought by the current adjustment of China's industrial structure to design. Four main problems existing in the sustainable development of the modern agriculture are found: firstly, we are in urgent need of expanding agricultural production field and promoting the sustainable development of modern agriculture while resolving the surplus labor brought by urbanization; secondly, the manufacturing industry is still located at the bottom of global industrial chain, and the added value of products is low; meanwhile, our investment in industrial R&D is not enough, technical innovative ability is poor, and the industrialization is not finished yet; thirdly, the percentage of tertiary industry is too low, and the industrial structure needs adjustment; lastly, the regional economic development is not balanced, and economies in Midwest, East, North and South are in dire need of rational distribution and harmonious development. Moreover, the adjustment of China's industrial structure based on design service is discussed, and from the macroscopic perspective it proposes to involve design in national industrial policies and strategies, cooperate with relevant departments and industries, and explore the development mode of China's economic development and industrial structure; give a play to the role of design industry; apply design services to modern agriculture, enhance the value of agricultural products, and change the production and operation modes of traditional agriculture; adjust the industrial structure, apply design to lift the industrial level and technical level, push the development of manufacturing industry and build the core competitiveness of manufacturing industry; adopt design to step up the innovation of service products and service modes, promote the integration between productive service industry and advanced manufacturing industry, drive the accelerated development of productive service industry, and make the design industry become the key engine of modern service industry; it also proposes to adopt design to promote the adjustment of regional economic structure, develop service design, formulate local development strategies, and promote the rational layout and harmonious development of regional economy. In this way, the design service will promote the optimization and upgrading of China's industrial structure, in turn, the upgrading of industrial structure is bound to enhance the design ability and level.

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