Abstract
The benefit corporation (BC) is a for-profit corporation that is legally required to generate profit for its shareholders and pursue public benefit. Based on a multi-method approach, this study traces the process of organizational identity formation (IF) in benefit corporations. This study provides rich empirical data on organizational identities (OI) formed in and by BCs. The analysis reveals discursive mechanisms that are used by members to construct OI and present it to outside audiences. Importantly, this study offers further opportunities to theorize the process of identity formation in alternative organizations.
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