Discursive Representation of Social Actors in Selected Speeches of the Former Zimbabwean President, Robert Mugabe

Abstract

This study investigates the discursive devices deployed by the late former Zimbabwean President, Robert Mugabe, to represent social actors in his speeches, in order to unveil how these devices and the ideologies in them are mobilized to maintain political power and garner popular support. The data for the study comprise his: 2002 world summit on sustainable development speech in South Africa, 2005 party manifesto speech in Zimbabwe, 2003 Non-aligned speech in Malaysia, and 2007 UN speech in New York. These were subjected to qualitative analysis with insights from Teun A. van Dijk’s socio-cognitive model of Critical Discourse Analysis. The study reveals that Mugabe uses discursive polarization strategies to emphasize positive things/de-emphasize negative things about his in-group (himself, Zanu-PF, the majority black, majority Zimbabwean supporters, and the third-world country allies), but emphasizes negative things/de-emphasizes positive things about the out-group (the minority white Zimbabwean land grabbers, the USA, the UK, Tony Blair, George Bush, etc.). The discursive strategies identified were used to pursue land ownership, anti-imperialist, revolutionary, and Marxist ideologies. The study concludes that these strategies were employed by Mugabe as linguistic, rhetorical and political strategies to maintain power and mobilize the support of majority black Zimbabweans for years.