Discursive Paradoxical Tension: Understanding and Managing Competing Discursive Logics

Abstract

With the advent of Covid-19, the importance of communication has increased. However, the management may face the challenge of communicating effectively due to the presence of multiple paradoxes of communication. The paradoxical tension associated with competing discursive logics falls under the ambit of discursive paradox, defined as the dominant discourses that appear contradictory but tend to function simultaneously for the productive perusal of the organizational goals. Our study attempts to understand and manage the tensions emanating from the discursive paradox by exploring the dimensions of discursive paradoxical tensions. We contribute to understanding the relationship of discursive paradoxical tension with the existing four paradoxical tensions, i.e., belonging, learning, organizing, and performing. Further, the study proposes the resolution of discursive paradoxical tensions through a strategic response of adjustment to ensure the long-term sustainability of the organization. Finally, the research provides managerial implications of the study and future directions for researchers to examine the role of communication in the paradox realm.