Discursive creativity as a way of constructing a stereotype of a female politician (using the example of American and French media)

Abstract

The research is devoted to the study of the discursive construction of gender from the standpoint of linguocreativity. The subject of the study is the linguocreative means of constructing a stereotype of a female politician in the American and French media. The object of the study is the mass media discourse of the USA and France, represented by electronic versions of national publications. The aim of the work is to compare the discursive means of constructing a stereotype in the mass media discourse of the USA and France and to identify the socio-cultural aspect of linguocreative transformations. The research methods are a combination of discursive, contextual and content analysis. The analysis reveals the linguocreative techniques of constructing a stereotype at the lexico-grammatical and pragmatic level of the language. В The author's contribution to the research of the topic is the establishment of linguistic patterns and models in the construction of the stereotype of a female politician. In particular, a pattern in the use of verbal predicates and role grammatical models was revealed. The author also formulated and compared the identification features of gender stereotypes of the USA and France. The research may be of interest to specialists in the field of discursology, gender studies, linguoculturology, and intercultural communication. The revealed patterns and techniques of constructing stereotypes can be used in the interpretation of English- and French-language literature to identify the gender component of culture. The study makes a conclusion about the stability and reproducibility of gender stereotypes in the media, about the pragmatic potential of linguocreative discourse, about the presence of a gender shift in American and French cultures and about the mutual influence of gender stereotypes.