Abstract
ABSTRACTThis paper describes a study of the feminist hashtag campaign against blaming victims #этонеповодубить (it is not a reason to kill), which was launched in the Russian social media in 2018. This article considers #этонеповодубить as a case of discursive activism and combines techniques of discourse analysis with network analysis to reveal how the participants in the temporary community were opposed to the victim-blaming discourse. The strategies of legitimization that the participants used to justify their opinions and the provocative style of the campaign were investigated based on Reyes’ classification. Visual network analysis and text analysis were facilitated by Netlytic.
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