Abstract

We examine the metalinguistic, psychosocial, and identity-related indexical indications of (speaking about) the other, as provided by 36 Santa Marta inhabitants (Blestel 2022). Santa Marta is a city on Colombia’s septentrional coast, populated primarily by individuals of multiracial heritage, descended from Indigenous peoples, African slaves, and Spaniards. We show that the established main axis of differentiation (Gal and Irvine 2019) and associated judgments are adjacent, sometimes very explicitly, to racializing ideologies that more broadly traverse Colombian society as a whole. We maintain that these metapragmatic discourses, far from being anecdotal, indicate semiotic discrimination processes at work in sustaining or even renewing a system of values passed down from the colonial era.

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