Discovery Model of Growing Potential Opportunity in E-Commerce Platform Based on Social Network and Entrepreneur Trait

Abstract

This article first defines the connotation of growing potential opportunity and social network of e-commerce platform, and analyzes the impact of social network on searching growing potential opportunity information. On this basis, this paper puts forward the view that social network affects the growing potential opportunity discovery in e-commerce platform by the way of affecting the process of information searching. Secondly, this paper analyzes the structural features of social network form several dimension, and introduces entrepreneur trait as the adjustment factor in the process of discovering growing potential opportunity in e-commerce platform. On the basis of discussing the impact of the various dimensions on growing potential opportunity discovery, this paper proses related research hypothesizes and builds the discovery model of growing potential opportunity in e-commerce platform based on social network and entrepreneur trait. Finally, this study uses content analysis methodology and SEM (Structural Equation Modeling) to empirical research and gets the conclusion that, in the condition of information asymmetry constraint, the social network affect he growing potential opportunity discovery in e-commerce platform by the way of helping it to get more information and to enhance its capability of absorbing information from external environment.