Abstract
The more a brand knows about its target audience, the easier it is to communicate value and build long-lasting, profitable relationships. Donald Trump, Oprah Winfrey, and Elon Musk all have very different brands, but the one thing they have in common is a strong ability to identify and connect with their target audiences. Learning information about a brand’s audience such as demographics, psychographics, and pain points can lead to the creation of a successful personal marketing strategy. Understanding how consumers make decisions can also prevent personal brands from wasting resources on inefficacious marketing tactics.
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