Abstract

This paper presents an analysis using hierarchical grouping method (ward grouping) and the non-hierarchical grouping method (k-means) to analyze the participation levels in activities and interactions in a virtual forum. Data came from a MOOC and it was on grammatical rules of Brazilian Portuguese. About 5100 participants integrated the course. It lasted about three months and the activities developed by means of the Openredu learning platform. We analyzed data of collaboration, interaction, and discussions in forums, access data and activity on the Openredu. The results pointed to three distinct engagement strategies. Those categories oriented the proposition of an interface design guidelines for MOOC to conceive adaptive strategies that permit to increase engagement and favor an improved learning experience.

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