Abstract
This paper is based on a five years’ research focused on the measurement of cultural contribution of events of art and technology to London. Developing the concept of ‘cultural capital’ devised by sociologist Pierre Bourdieu, it was possible to identify their ‘forms’, such as ‘embodied’, ‘objectified’ and ‘institutionalised’ as parameters to a cultural measurement system. Applying this system to evaluate the cultural potential of events of art and technology brings the ‘cultural capital’ concept to the ‘digital age’ and results in the discovery of ‘digital cultural capital’. The objective is to find out how much these events can contribute to cultural arts organisations and venues, artists and curators as much to the public experience. For this evaluation, London’s most important events of art and technology were identified and analysed through case studies and interviews with specialists in the field.
Highlights
As technology revolutionises people’s lives, the creative arts are challenged to question their concepts, purposes and values
This paper evaluates the cultural contribution of art and technology events in London
‘Cultural capital’ is a concept created by Pierre Bourdieu in the early 1970s, as an attempt to measure how cultural values and the possession of resources can cause social class differences (Bourdieu, 1986)
Summary
As technology revolutionises people’s lives, the creative arts are challenged to question their concepts, purposes and values. The analysis of these keys aspects using the ‘cultural capital’ parameters result in discovering the ‘digital cultural capital’ of these events This is a moment when artistic and cultural projects and organisations must incorporate technology, in their administrative and marketing processes and in their creative content. The relevance of this paper is to increase knowledge of the management of the creative arts, so that practitioners and managers can understand the impact of the changes of technology in the arts and discover the opportunities that come with them This evaluation comes out with arguments for the practical application of these events in London’s cultural and arts organisations, councils and schools and influencing the Creative Industries
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