Abstract
The COVID-19 pandemic and the strategy to Restart Tourism have become a turning point in increasing awareness of the role of sustainability in being more economically, socially, and environmentally sustainable. Tourism in rural areas offers significant recovery opportunities as travelers seek fewer crowds, open-air experiences, and local cultures. This study aims to see the potential of Kutu Wetan Village to be community-based tourism using the 4C (Conservation, Community, Culture, and Commerce) model. Qualitative data collection methods were carried out through in-depth interviews and participatory observations. This study is focusing on the Kutu Wetan Village, Jetis District, Ponorogo Regency, East Java. The result of this study affirms that there is a potential for Kutu Wetan Village to be a community-based tourism village. The community is happy to work together to preserve the existing culture by regularly cleaning the Suru Kubeng meditation location, regularly performing Reog at events on important dates. The beauty of the rice field available is a great potential for tourism development. However, Kutu Wetan Village still has a lot to prepare to create Community-based tourism. A tourism village should also implement tourism value chain activities (TVCA) for competitive advantage creation. This study also provides several recommendations for successfully creating community-based tourism based on World Tourism Organization (UNWTO) (2021)
 Keywords: Community-Based Tourism, Cultural, Commerce, Conservation, Community, Pandemic Tourism
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
