Abstract
Analyzing Public Relations’ contribution to Democracy and specifically how Corporate Communication can involve publics in participatory decision-making processes, not only PR tools should be investigated but also the discourse strategies applied for attaining this aim.In democratic settings, addressees have to contribute to developing the social reference system, making choices based on correct information efficiently processed, as well as expressing them patronizing suitable linguistic means.In this perspective, I want to explore, within a functional linguistic framework, the discursive strategies for:- activating the targets as citizens and not primarily as customers- transferring knowledge- building consensus as well as competencies.
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