DISCOURSE ON TELEVISION TALK SHOWS: GENRE OR FORMAT

Abstract

Different approaches to the analysis of television production - one-dimensional and multi-dimensional, exist. All television products are classified by purpose, format, way, and frequency of display, audience, genre, country of production, by who it was produced - the channel itself, or a third-party production company, whether this project is licensed or original. In recent years, Russian TV channels have been broadcasting a large number of conversational TV programs - talk shows. In the programmed broadcasting schedule of some TV channels, they take about 9 hours of airtime, and this is without repetitions. These projects can also be classified in several directions. A discussion between people on a particular topic, which includes elements of such genres as interviews and conversation, is the main essence of a talk show. The debate is a recognized genre of analytical journalism, but at the same time, many talk shows are also defined as a genre. The theory of genre is one of the most significant theoretical development areas in art history, but no single, generally accepted definition exists. Some people believe that the tasks of modern talk shows are well known. This is primarily a desire to make a comprehensively exciting television program with elements of intrigue from a primitive topic, to attract attention and a desire to form a specific attitude to the problem under discussion. The author has a different opinion on some points. Indeed, any show is based on attracting attention. For such projects, the presence of viewers in the studio became a kind of confirmation of the audience's interest in the topic and the opportunity to include them in the discussion, to achieve social commonality. However, from the author's point of view, greater attention must be paid to the idea what the producer wants to convey to the audience and how he wants to see it in the future, to the content - with what information and in what genre to do the project, and to the understanding in what form/format to make the content. At the same time, it is essential to remember that according to the theory of V.Behterev, the process of making people have a specific emotional state occurs faster and more efficiently than an attempt to convince them with the help of logical reasoning.