Abstract
Modern transportation and communication technology, the Internet, have put people closer together, made the world a tiny place indeed, thus making interaction and cooperation between countries faster and ever more consistent. Growing numbers of interpersonal connections on the global scale often level traditions and cultures. Development of mass culture is making people, to some extent, similar. The urge to stabilise one’s internal structures of personality had become a natural reaction to these processes, that is why creating positive cultural image is now a pressing need for many. Tourism as a type of cross-cultural communication is one of the powerful stimuli for that need as well as the source of positive perception of one’s environment. In this article we will address the following issues: text rhetoric of educational and tourist brochures as well as their discourse, connected by genre of educational tourism brochure. We argue that it is possible to build and enhance the positive image of a region by means of linguistics, i.e., using a particular method of discourse – language of tourism – and various techniques that we point out when we describe specific features of discourse of education and discourse of tourism.
Highlights
The conceptual background of our research is presented by works of various scholars that look into the language of tourism and its discourse
As we speak of rhetoric of discourse of tourism and rhetoric of discourse of education, and consider their manifestations in tourist and education brochures, we look into ways to efficiently communicate with the reader, induce positive emotions and attitudes, that could lead to a visit to a certain travel destination or an application to the educational institution described
We shall point out how language of tourism could be applied to proposed educational tourism brochure
Summary
This article aims at describing the rhetoric of discourse of tourism as a factor that affects formation of a region’s positive image, consolidation of regional identity, and attracting tourists as well as students to a region or an education institution that we wish to promote. Phonemic and graphic level At Wiggles & Giggles Day Nursery our aim is for your children to have a safe place for them to have fun, learn and develop their education. [24] A safe learning environment that promotes academic excellence and social wellbeing for all students grades six to eight. Phonemic and graphic level At Wiggles & Giggles Day Nursery our aim is for your children to have a safe place for them to have fun, learn and develop their education. [24] A safe learning environment that promotes academic excellence and social wellbeing for all students grades six to eight. [25]
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