Abstract
With different strategies such as labeling, spreading rumors, vituperating, misleading, human flesh searching and restraining free speech, discourse domination becomes a kind of communication practice of online populism to control the public opinion. As a kind of online populism, discourse domination is mainly caused by the non-transparency and unavailability of information and presently existing unfairness, all of which breed the online populism. Hence the discourse domination can be greatly suppressive in the mentioned non-transparency. The online populism seeks the pragmatic power through various rivals in the field of Internet to mislead the mass to criticize the opponents. With its growing harm to our society, discourse domination must be scientifically regulated according to the crisis response system of the government.
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