Abstract
Within the broader framework of a research programme on the reproduction of racism in discourse and communication, the present article examines the prominent role of the denial of racism, especially among the elites, in much contemporary text and talk about ethnic relations. After a conceptual analysis of denial strategies in interpersonal impression formation on the one hand, and within the social-political context of minority and immigration management on the other, various types of denial are examined in everyday conversations, press reports and parliamentary debates. Among these forms of denial are disclaimers, mitigation, euphemism, excuses, blaming the victim, reversal and other moves of defence, face-keeping and positive self-presentation in negative discourse about minorities, immigrants and (other) anti-racists.
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