Abstract
This chapter outlines how to go about discourse analytic research from an ethnographic perspective. It briefly describes two complementary research traditions which have informed each other in this area: ethnographic approaches to critical discourse analysis, particularly as these have been developed within the discourse historical approach; and the emergence of linguistic ethnography as an independent research paradigm. A sample of written discourse data is taken from an ethnographic project which explored the impact of paperwork demands in a workplace nursery, consisting of written materials posted to the walls of the nursery. Sample analysis illustrates how research questions can develop over the course of an ethnographic project; how observations, interviews and photographs can be drawn on together in analysis to illuminate the purposes and meanings of discourse in social context; how ethnographic findings can be presented; and some of the issues and limitations around ethnographic discourse analysis, particularly in relation to bounding the scope of the research.
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