Abstract

This study proposes a reading into Egyptian political discourse, using a qualitative discourse analysis of six episodes of the TV show Egypt Elects the President, presenting three different candidates during the 2012 Egyptian presidential election campaign. The analysis included elements of: self presentation, discussion of proposed reform programs, power relations, foreign policy, human rights and relation with political opponents. Candidates were selected according to highest voting rates and to represent different political stances: Revolutionary, Islamist and Former Regime. The results show that Revolutionary and Islamist candidates seemed to be more open for discussion of their programs. They held a strong embrace to their ideas and a strong will for discussion, offering more systematic representation of their electoral programs.

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