Discounted housing? Understanding shared rental markets under platformisation

Abstract

Low-income earners and others facing housing market barriers have long sought to save costs by sharing. Potentially a release valve in constrained markets, the share sector is poorly understood due to the difficulty of tracing informal negotiations between cohabiting households. However, the rise of online accommodation platforms opens new opportunities to view these hidden arrangements while also propelling new practices under the broader financialisation of housing and ‘platformisation’ of daily life. With reference to Sydney, Australia, one of the world’s most expensive housing markets, we use platform data to investigate the contemporary share housing sector, using listings placed by people both seeking and offering shared accommodation via Flatmates.com.au. Our study contributes to emerging literature at the intersection between informal housing markets and platformisation, revealing a complex rental sector where costs may be discounted but are not necessarily affordable for lower income earners unable to access more appropriate or secure alternatives.